Rugged Lane Industries
Brisbane, Australia
Rugged Lane Industries® works with self-drive tourism, outdoor lifestyle and adventure-led businesses to build better campaigns, launch products, support dealerships, strengthen partnerships and turn more interest into real enquiry.
Audience
Account name
Rugged Lane Industries
Connected from Instagram
Instagram username
ruggedlaneindustries
Connected from Instagram
Biography
Marketing for brands that help people get out there. Marketing for self-drive tourism, outdoor lifestyle and adventure-led businesses.
Connected from Instagram
Posts on Instagram
115
Connected from Instagram
Followers
121
Connected from Instagram
Last synced 7 August 2026
Performance
Accounts reached
36
Connected from Instagram · Last 28 days
Views
197
Connected from Instagram · Last 28 days
Total interactions
7
Connected from Instagram · Last 28 days
Likes
6
Connected from Instagram · Last 28 days
Engagement rate
19.4%
Calculated by Billy Atlas from connected Instagram data
Calculated from connected Instagram data — total_interactions / reach × 100 (28-day window).
Average Reel views
112
Calculated by Billy Atlas from connected Instagram data
Calculated from the most recent 7 eligible items — mean(views) across imported reels.
Median Reel views
143
Calculated by Billy Atlas from connected Instagram data
Calculated from the most recent 7 eligible items — median(views) across imported reels.
Average feed-post reach
38
Calculated by Billy Atlas from connected Instagram data
Calculated from the most recent 26 eligible items — mean(reach) across imported media.
Posting frequency
1.5 posts per week
Calculated by Billy Atlas from connected Instagram data
Calculated from the most recent 26 eligible items — imported media count ÷ weeks between first and last imported post.
Best performing format — Reels
110 average reach
Calculated by Billy Atlas from connected Instagram data
Calculated from the most recent 6 eligible items — highest mean(reach) grouped by media_product_type.
Last synced 7 August 2026
Featured content
We’re back up and running. Our email system has been restored, and our usual Rug…
InstagramWe’re back up and running. Our email system has been restored, and our usual Rugged Lane email addresses are working again. Thanks for bearing with us while we got it sorted. You can now email us as normal. Technology: 2. Rugged Lane: comeback complete.
1 likes
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Still down. Still annoying. Still working on it. Our usual Rugged Lane email add…
InstagramStill down. Still annoying. Still working on it. Our usual Rugged Lane email addresses remain offline, so if you’ve tried to reach us and heard nothing, we’re definitely not ignoring you. For now, please email ruggedlanehq@gmail.com and we’ll get back to you there. Technology: 2. Rugged Lane: still fighting.
1 likes
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There’s just something about headlights. Switch them on and everything changes. …
InstagramThere’s just something about headlights. Switch them on and everything changes. The scene becomes more dramatic and your eyes are drawn exactly where they need to be. Maybe that’s because light isn’t just about seeing what’s in front of you. It’s about revealing the path ahead. The way forward. That’s how we think at Rugged Lane. When it comes to your marketing, your partnerships, your content or your next big idea, sometimes success isn’t about working harder. It’s about shining a light on the opportunities, the blind spots and the direction that gets you where you want to go. The road is always there. Sometimes you just need to turn the lights on.
5 likes
View originalAvailability and travel
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Contact through Billy AtlasFigures are labelled by source — creator supplied, platform connected, calculated or verified by Billy Atlas.