Creator
Salt & Tide
Fishing · Sunshine Coast
- Audience
- 312k
- Engagement
- 6.4%
- In Australia
- 82%
- Free
- Nov – Jan
KEBrand
Kestrel Rods
Fishing equipment
- Budget
- $4k – $6k
- Based
- Newcastle, NSW
- Wants
- Estuary short form
Creator
Dust & Diesel
4WD touring · Alice Springs
- Audience
- 268k
- In Australia
- 91%
- Free
- Sep – Dec
Creator
Tess Marlow
Fitness · Perth
- Audience
- 223k
- Engagement
- 6.8%
- In Australia
- 79%
Creator
Huxley Plate
Regional food · Adelaide
- Audience
- 138k
- Comment rate
- 2.7%
Hey.I'm Billy.
I know someone
you should meet.
Creators, brands, destinations, campaigns. I already know the room.
KEEP GOING
So. What are you
looking for?
Billy heard
Fishing categoryShort-form videoMostly Australian audienceNo competitor clash
Salt & Tide
Fishing, coastal travel · Sunshine Coast
82% Australian audience and she fishes estuaries every week.
Dust & Diesel
4WD and touring · Alice Springs
71% watch-through on short form. Rare at that length.
Tess Marlow
Fitness and training · Perth
Sells her own programmes, so she knows how to close.
Give me a second.
I'm thinking.
Salt & Tide
Sunshine Coast
Kestrel Rods
Fishing equipment
82% Australian
Audience
Short-form video
Content
November window
Availability
Travels nationally
Location
No competitor clash
Conflicts
That's two people who should be in the same conversation.
Salt & Tide, meet Kestrel Rods.
Here's why I put the two of you together.
Salt & Tide
Fishing, coastal travel and lifestyle
Sunshine Coast, QLD
82% Australian audienceSells only in Australia
The audience is in the right country.
Films estuary fishing weeklyLaunching the Summer Estuary Series
She already makes the exact content they need.
Free November to JanuaryCampaign runs November to January
The dates line up without anyone compromising.
No rod brand in twelve monthsWants category exclusivity
Nothing in the way commercially.
Kestrel Rods
Summer Estuary Series
$4,000–$6,000 · November to January
Four reasons. Not a match percentage.
Build the profile
brands actually need.
Bring together your content, audience, experience, rates, availability and past work in one professional Partnership Profile. Add your information manually, then connect supported platforms later if you want selected data verified and updated automatically.
- 1Build your Partnership Profile
- 2Create your Media Kit
- 3Tell Billy what partnerships you want
- 4Discover relevant brands and opportunities
- 5Start the conversation
- 6Connect supported platforms later, if you want to
Salt & Tide
Fishing, coastal travel and lifestyle
Sunshine Coast, QLD · @saltandtide
Live shareable profile
Performance
Creator supplied312,480
Followers1.24M
Accounts reached30 days
96,300
Accounts engaged30 days
6.4%
Engagement rate148,200
Average reel views82%
Australian audienceRecent content
Creator supplied
Estuary morning, three casts
Published 2 Aug 2026
- Views
- 284,100
- Reach
- 231,600
- Likes
- 18,940
- Comments
- 1,102
- Shares
- 5,180
- Saves
- 6,320
Packing the tinnie for a week north
Published 27 Jul 2026
- Views
- 96,400
- Reach
- 88,200
- Likes
- 9,410
- Comments
- 486
- Shares
- 1,860
- Saves
- 4,070
First light off the headland
Published 21 Jul 2026
- Views
- 162,700
- Reach
- 141,300
- Likes
- 12,260
- Comments
- 702
- Shares
- 2,940
- Saves
- 3,480
Audience
Creator suppliedTop locations
Sydney22%
Brisbane19%
Melbourne15%
Perth9%
Gold Coast7%
Age
18–2424%
25–3441%
35–4426%
Gender split
Male61%
Female39%
Best performing content
Billy AtlasFishing
4WD touring
Camp cooking
Beach camping
Sunrise photography
“Fishing and coastal content consistently outperform general travel.”
Audience quality
Billy Atlas analysis- 82% Australian audience
- 6.4% engagement
- High save rate
- Excellent non-follower reach
- Strong tourism audience
- High purchase intent
Suitable for
Outdoor brandsTourismCampingFishingMarineAdventure
Recent growth
Calculated by Billy AtlasFollowers+7,910
Reach+19%
Engagement+0.5pt
Reel performance+24%
Last 30 days against the previous period.
Partnership history
Creator suppliedMarlowe Camp Co.Halberd 4X4Coastline CoolerTidewater Apparel
“Three of those four came back for a second campaign, which tells a brand more than any follower count.”
- 3
- Repeat engagements
- 5 weeks
- Average length
- May 2026
- Last partnership
Available
November to January
Travels nationally
Accepts
- Paid partnerships
- Product collaborations
- Tourism campaigns
- Media trips
- Festival activations
Partnership Profile score
Billy Atlas opinion0%
Excellent
- Audience quality
- Consistent posting
- Strong engagement
- Good partnership history
- National travel
- Complete profile
Publish a live link that updates whenever you edit your profile. The source of every important metric is shown.
Tell Billy
who you need.
“Fishing gear. Australian audience. Short-form video. Nobody who's just worked with a competitor.”
- 01Describe the campaign or creator you need
- 02Billy interprets it into real requirements
- 03Billy recommends creators already on Billy Atlas
- 04Review profiles and Media Kits — three free, ten on Brand Pro
- 05Invite creators, or publish the opportunity
- 06Talk it through in one place
Billy recommends creators already on Billy Atlas, reading their Partnership Profiles against your brief. Three recommendations on the free plan, ten per brief on Brand Pro.
Salt & Tide
Sunshine Coast, QLD
Her audience, content and partnership goals line up with what Kestrel Rods is trying to sell.
Dust & Diesel
Alice Springs, NT
Films long-format touring content, then cuts it into short form that actually holds.
Tess Marlow
Perth, WA
Sells programmes to her own audience, so she knows how to make a call to action land.
I'd rather introduce three perfect creators than three hundred profiles.
How this works.
You tell me what you want
In your own words. No filters, no dropdowns, no forms to fight with.
I go and look
Content, audience, results, past partners, dates, conflicts. All of it.
I help you make the approach
I explain why the recommendation makes sense, then give you a short message you can copy into an email, an Instagram message or a partnership enquiry. If they're on Billy Atlas, you can send an invitation and I'll facilitate the introduction.
You take it from there
Talk, agree, film, deliver. I stay out of the way once you're talking.