Billy Atlas
Join Billy

Tell Billy who you need.

Describe the campaign the way you'd brief a well-connected colleague. Billy turns it into criteria, recommends creators already on Billy Atlas, and hands you a suggested approach for each one worth considering. No accounts to connect.

Get startedSee pricing
Kestrel Rods

Kestrel Rods

Summer Estuary Series · November to January

Dust & Diesel

Dust & Diesel

268k audience · 91% Australian

Fictional brand and creator, used to show the shape of a brief.

Step 00

There are two ways to do this.

Ask me who you need, or publish what you need. Most brands end up doing both.

Way one

Ask Billy

Describe the campaign in plain English. Billy reads it, interprets the requirements and recommends creators already on Billy Atlas — with the reasoning attached.

  • Three recommendations free, ten per brief on Brand Pro
  • Full Partnership Profiles and Media Kits
  • A suggested approach for each creator

Way two

Post an opportunity

Publish what you need and let creators come to you. Relevant creators see it, read the detail and express interest in their own words.

  • One opportunity draft free, unlimited on Brand Pro
  • Expressions of interest with profiles attached
  • Shortlist, invite and start the conversation
Step 01

Let me read that properly.

Plain English is fine. I'll do the translating.

The brief

0 of 5 read

We need Australian creators with strong short-form travel content, a predominantly local audience and no recent competitor partnerships.

We can shoot anywhere in the country between November and January.

  • Australian creatorsfrom "Australian creators"
  • Short-form travel contentfrom "strong short-form travel content"
  • Predominantly local audiencefrom "a predominantly local audience"
  • No competitor partnershipsfrom "no recent competitor partnerships"
  • National availabilityfrom "we can shoot anywhere"

Perfect. Here's what I'll be matching against.

Billy compares your brief with creator categories, audience information, location, experience, availability, collaboration preferences, previous work and performance information.

Step 02

Right. Give me a moment with the database.

Every active creator, every open campaign, every recent partnership.

Searching creator database…

0

Creators still in

  1. Searching creator database…—
  2. Searching active campaigns…—
  3. Checking partnership history…—
  4. Removing inactive creators…—
  5. Comparing audience demographics…—
  6. Checking engagement…—
  7. Checking availability…—
Step 03

Now I apply your criteria, one at a time.

This is where most of the field disappears.

Applying your criteria

0 of 7 applied

  • Audience

    Predominantly Australian, 15k followers and up

    871→—

  • Location

    Based in Australia, able to travel nationally

    402→—

  • Content category

    Travel, touring and coastal short form

    236→—

  • Brand conflicts

    No competitor partnership in the last twelve months

    118→—

  • Availability

    Open for the campaign window

    41→—

  • Audience quality

    Real engagement, sensible follower-to-reach ratio

    18→—

  • Commercial readiness

    Has delivered paid work and replies to brands

    7→—

Three left. All three are worth your time.

Step 04

These three came through everything. Here's my reasoning on each.

Including what I'd watch out for.

Dust & Diesel, 4WD, outback travel and touring

Recommendation 1 of 3

Dust & Diesel

@dustanddiesel

0%

Compatibility

Recommended
Audience
268k
Engagement
7.1%
Australian audience
91%
Based
Alice Springs, NT
Category
4WD, outback travel and touring
Estimated campaign fit
Strong — hero reel plus two cutdowns

Some information may be creator supplied, platform connected or Billy Atlas verified. The source is always shown.

Why I selected them

Films real touring conditions, then cuts it into short form that holds. Nothing staged.

Commercial reasoning

Six paid campaigns in the last year, all delivered on schedule. Quotes $4,500–$6,000 for a three-piece short-form package.

Audience overlap

91% Australian, skewed 25–44, heaviest in QLD and NT — almost exactly your buying map.

Recent campaign performance

Last touring campaign averaged 214k views a reel with 71% watch-through.

Potential risks

Books up early. His November window is the one to move on first.

Salt & Tide, Fishing, coastal travel and lifestyle

Recommendation 2 of 3

Salt & Tide

@saltandtide

0%

Compatibility

Worth considering
Audience
312k
Engagement
6.4%
Australian audience
82%
Based
Sunshine Coast, QLD
Category
Fishing, coastal travel and lifestyle
Estimated campaign fit
Strong — launch reel plus story sequence

Some information may be creator supplied, platform connected or Billy Atlas verified. The source is always shown.

Why I selected them

Her audience already buys the kind of product you're launching, and there's no competitor conflict.

Commercial reasoning

Sells to her own audience, so she writes a call to action properly. Rate card sits mid-market for her reach.

Audience overlap

82% Australian, coastal QLD and northern NSW, 68% women 24–40.

Recent campaign performance

Coastal apparel campaign in March returned 6.4% engagement and 4.1k saves.

Potential risks

Coastal content only. She won't be the right fit for inland shoots.

Tess Marlow, Fitness and training

Recommendation 3 of 3

Tess Marlow

@tessmarlow

0%

Compatibility

Worth considering
Audience
223k
Engagement
6.8%
Australian audience
79%
Based
Perth, WA
Category
Fitness and training
Estimated campaign fit
Good — supporting reel plus event coverage

Some information may be creator supplied, platform connected or Billy Atlas verified. The source is always shown.

Why I selected them

Adds a market the other two don't reach, and she's available across the whole window.

Commercial reasoning

Ran her own programme launch and converted 2.3k sign-ups, so she understands campaign mechanics.

Audience overlap

79% Australian, strong WA base — useful if you want coverage outside the east coast.

Recent campaign performance

Her last two brand reels both outperformed her account median by more than 40%.

Potential risks

Fitness-led rather than travel-led. Treat her as the reach extension, not the hero.

Step 05

I'll draft the approach while you look.

You send it. I don't message creators behind your back.

Drafting…

Tightening the opening line…

Billy's suggested opening

Brand to creator

Hi Eloise,

We're preparing a coastal campaign and your fishing, travel and boating content stood out as a strong fit. Your Australian audience, recent content performance and travel availability align closely with what we're looking for.

Would you be open to reviewing the opportunity?

I don't message creators on your behalf without you. You send it, or you send an invitation through Billy Atlas and I'll help once both sides are interested.

Step 06

And here's exactly what happens next.

Creator already on Billy Atlas

  • Invite directly
  • Track response
  • Manage campaign

Billy knows them

  • Billy can make a warm introduction
  • Subject to availability

External creator

  • Copy message
  • Reach out yourself
  • Track outside conversations
Step 07

Or turn it around and let creators come to you.

One opportunity draft on the free plan, unlimited on Brand Pro.

Opportunity published

Summer Estuary Series

Window
November to January
Budget
$4,000–$6,000
Deliverables
Two short-form videos, one photo set

Expressions of interest

Salt & Tide

Salt & Tide

Sunshine Coast, QLD · 312k audience · 82% Australian

“I'm on the water most weeks through summer — this suits me.”

Dust & Diesel

Dust & Diesel

Alice Springs, NT · 268k audience · 91% Australian

“Heading north in November. Happy to build it into the trip.”

Every expression of interest arrives with the creator's Partnership Profile and Media Kit, so you can judge it properly before replying.

Step 08

And your side of it stays simple.

Brand name, website, industry, markets. Nothing to connect.

Brand profile

Kestrel Rods

Brand name
Kestrel Rods
Website
kestrelrods.com.au
Industry
Australian fishing equipment brand
Markets
Australia-wide

That's the whole setup. There are no brand social accounts to connect, no tracking to install and no data to import — Billy works from your brief and from the Partnership Profiles creators have already built.

Three creators. One finished outreach message.

Minutes instead of days. Give me your own brief and I'll do the same thing with it — read it, narrow the field, and show you the reasoning behind every name.

Start a briefSee pricing
Dust & Diesel

Dust & Diesel

94% match

Salt & Tide

Salt & Tide

91% match

Tess Marlow

Tess Marlow

89% match

Campaign board

Summer touring launch

Creators
3
Message
Drafted
Window
Nov–Jan

Fictional campaign, used as an example.