Legal
How people are expected to behave on Billy Atlas, and what happens when they don't.
Drafted for professional legal review. This document is a working draft prepared for Billy Atlas and has not yet been signed off by an Australian legal practitioner. It is not legal advice. Anything shown in square brackets is still to be confirmed.
Still to be confirmed
5 operating details in this document have not been supplied yet, so it cannot be published as final.
Who operates Billy Atlas
Billy Atlas is a platform owned and operated by Rugged Lane Industries® (ABN 46 680 178 054). In these terms, 'Billy Atlas', 'we', 'us' and 'our' refer to Rugged Lane Industries® as the operator of the Billy Atlas platform, unless the context requires otherwise.
Billy Atlas works because creators and brands trust each other enough to have a real conversation. These guidelines set out what we expect from everyone on the platform, at https://billyatlas.com, and what happens if those expectations aren't met.
These guidelines apply to every creator, brand, and team member using Billy Atlas, in every profile, brief, message, invitation, and upload. They apply whether you're on a free plan, a paid plan, or part of the founding-creator offer.
They sit alongside our Terms of Use, Acceptable Use Policy, and, for intellectual property matters, our IP Policy. Where there's a conflict, the more specific document governs the specific issue.
Everything below comes back to four ideas. If you're ever unsure whether something is okay, test it against these.
Use your real identity and your real brand. Don't create a profile for someone else, invent a persona, or claim an affiliation you don't have. If you manage a creator or a brand account, say so clearly.
Don't misrepresent what you can actually deliver. If your usual turnaround, format, or reach is different from what your profile implies, fix your profile rather than overpromise in conversation.
Every figure on Billy Atlas carries a source label: creator-supplied, platform-connected, calculated by Billy Atlas, or verified by Billy Atlas. Enter creator-supplied figures honestly. Don't inflate rates, past results, or audience numbers.
Don't describe past campaign performance in a way you can't stand behind, and don't claim a brand relationship, past partnership, or outcome that didn't happen.
Disagree, decline, negotiate hard, say no — all of that is fine. What isn't fine:
Reply or don't — but make a decision. Ghosting someone mid-campaign, after work has started or a commitment has been made, damages trust for everyone who comes after you.
Don't send unsolicited bulk outreach through the platform. A brief or invitation should be genuine and specific, not a mass message dressed up as one.
What you see about another user on Billy Atlas — contact details, metrics, brief content, media kit assets — is there so you can assess a genuine partnership. It is not there for you to build a mailing list, a scraped database, or a lead list for something else.
Don't copy, store, or pass on another user's information beyond what's reasonably needed to evaluate or run the partnership you're discussing.
Don't push a conversation off-platform specifically to avoid our safety features, and don't pressure someone to bypass reporting, blocking, or moderation tools.
Profiles, media kits, briefs, and messages must not contain content that is unlawful, hateful, sexually explicit, or harmful to children. Content must not breach the AANA Code of Ethics.
Category advertising — alcohol, gambling, therapeutic goods, and financial products — carries extra legal obligations under Australian law. Meeting those obligations is your legal responsibility, not something Billy Atlas checks or guarantees for you.
If someone breaches these guidelines, report the profile, opportunity, invitation, conversation, message, or upload at /report. For intellectual property concerns specifically, use /report-ip-infringement.
Reporting in good faith is always safe. We won't penalise you for raising a genuine concern, even if the report doesn't result in action.
A moderator reviews the report. Possible outcomes include no action, content removal, a warning, restriction of features, suspension, or account termination.
We do not tell the person reported who reported them.
The response to a breach reflects its severity and pattern — a first, minor issue is treated differently from repeated or serious conduct. Serious safety breaches can result in immediate suspension or termination.
If action is taken against your account and you believe it was wrong, you can appeal by contacting support@billyatlas.com. Tell us what decision you're appealing and why.
Where conduct may be unlawful, including under the Criminal Code Act 1995 (Cth) or the Online Safety Act 2021 (Cth), we may refer it to the police or the eSafety Commissioner, in addition to any action we take on the platform.
If you or someone else is in immediate danger, contact emergency services (000 in Australia) first. Report to us afterwards — we can act on your account, but we can't respond to an emergency in real time.
Questions about these guidelines can be sent to support@billyatlas.com.