Whether you create or you're building a campaign, it starts the same way: tell Billy what you're after, and see exactly why he's suggesting who he's suggesting.
I create travel, camping and 4WD content. I'm looking for paid partnerships with Australian brands and can travel nationally.
Billy Atlas is reading both
CategoryMarketBudgetTimingExclusionsAvailability
Brand brief
We need Australian creators with strong short-form travel content, a predominantly local audience and no recent competitor partnerships.
Same reading, both directions. Fictional example.
The six steps
Two paths, six steps each. Creators build their Partnership Profile themselves — social platforms are optional enrichment, never a requirement. Brands add four details and a brief, and never connect an account.
If you create
Tell Billy what kind of partnership you want.
Step 1Create your account
Step 2Build your Partnership Profile yourself
Step 3Generate your Media Kit
Step 4Set your partnership preferences and availability
OptionalConnect a supported social platform for auto-updating metrics
If you're a brand
Tell Billy what the campaign needs.
Step 1Add your brand name, website and industry
Step 2Describe the campaign or creator you need
Step 3Review Billy's interpreted requirements
Step 4Meet creators already on Billy Atlas — three free, ten on Brand Pro
Step 5Shortlist, invite, or publish the opportunity
Step 6Talk it through in one place
Never requiredNo brand social accounts to connect
Billy reads the request
Plain English goes in. Billy pulls out the criteria he'll actually match against.
A creator said
I create travel, camping and 4WD content. I'm looking for paid partnerships with Australian brands and can travel nationally.
Billy takes out
0 of 4
Travel, camping and 4WD
Paid partnerships
Australian brands
Available nationally
A brand said
We need Australian creators with strong short-form travel content, a predominantly local audience and no recent competitor partnerships.
Billy takes out
0 of 4
Strong short-form travel content
Predominantly Australian audience
No recent competitor partnerships
Available nationally
What Billy compares
Billy compares your brief with creator categories, audience information, location, performance, availability, partnership history, deliverables and collaboration preferences. Complete creator profiles produce stronger recommendations.
Creator side
Category
Travel, camping, 4WD
Audience
312k · 82% Australian
Rates
$3,500–$6,000
Availability
Nov – Jan, national
Billy lines up
0 of 11
Audience
Content category
Geography
Performance
Commercial expectations
Availability
Campaign timing
Partnership preferences
Previous brand relationships
Competitor conflicts
Stated exclusions
Brand side
Objective
Summer touring launch
Audience wanted
Australian, 25–44
Budget
$18,000, three creators
Exclusions
No competing 4WD brands
A recommendation only happens when both sides line up — not when one of them looks good on paper.
How the shortlist narrows
Billy only recommends creators already on Billy Atlas. Hundreds considered, dozens reviewed properly, three worth your time on the free plan and ten per brief on Brand Pro — with the reasons for the ones that didn't make it.
0
Considered
0
Reviewed properly
0
Worth considering
I'd rather show you three relevant people than three hundred profiles.
Set aside, with the reason
Coast & CompassAudience mismatch
Norah FieldUnavailable during campaign
Halyard ClubRecent competitor work
Paperbark Co.Budget misalignment
Two TidesCategory not strong enough
Bight RunnersAudience mostly offshore
Some information may be creator supplied, platform connected or Billy Atlas verified. The source is always shown.
Dust & Diesel
@dustanddiesel · Alice Springs, NT
0%
Compatibility
Why the audience fits
91% Australian, skewed 25–44, heaviest in QLD and NT — almost exactly your buying map.
Why the content fits
Films real touring conditions, then cuts it into short form that holds. Nothing staged.
Why the timing fits
Strong — hero reel plus two cutdowns
Commercial evidence
Last touring campaign averaged 214k views a reel with 71% watch-through.
Worth checking
Books up early. His November window is the one to move on first.
Salt & Tide
@saltandtide · Sunshine Coast, QLD
0%
Compatibility
Why the audience fits
82% Australian, coastal QLD and northern NSW, 68% women 24–40.
Why the content fits
Her audience already buys the kind of product you're launching, and there's no competitor conflict.
Why the timing fits
Strong — launch reel plus story sequence
Commercial evidence
Coastal apparel campaign in March returned 6.4% engagement and 4.1k saves.
Worth checking
Coastal content only. She won't be the right fit for inland shoots.
Tess Marlow
@tessmarlow · Perth, WA
0%
Compatibility
Why the audience fits
79% Australian, strong WA base — useful if you want coverage outside the east coast.
Why the content fits
Adds a market the other two don't reach, and she's available across the whole window.
Why the timing fits
Good — supporting reel plus event coverage
Commercial evidence
Her last two brand reels both outperformed her account median by more than 40%.
Worth checking
Fitness-led rather than travel-led. Treat her as the reach extension, not the hero.
What happens next
A recommendation comes with the reasoning and a message you can send. You stay in control of the approach.
Selected recommendation
Dust & Diesel
@dustanddiesel · Alice Springs, NT
Why them
Films real touring conditions, then cuts it into short form that holds. Nothing staged.
Commercial evidence
Six paid campaigns in the last year, all delivered on schedule. Quotes $4,500–$6,000 for a three-piece short-form package.
Billy's suggested opening
Suggested opening
Hi Eloise,
We're preparing a coastal campaign and your fishing, travel and boating content stood out as a strong fit. Your Australian audience, recent content performance and travel availability align closely with what we're looking for.
Would you be open to reviewing the opportunity?
I'll help you make the right approach. I just won't pretend I know someone when I don't.
Already on Billy Atlas
Send an invitation through the platform
Billy helps facilitate once both sides are interested
Track the conversation in one place
Billy genuinely knows them
An assisted introduction may be offered
Always subject to their availability
Never claimed when it isn't true
External to Billy Atlas
The recommendation and the reasoning
Relevant public or supplied profile information
A suggested email or direct message
A copyable Partnership Profile link
So, who are you hoping to meet?
Tell Billy what you're looking for. He'll help narrow the field, explain who belongs in the conversation and prepare the next move.
