ReelPublished 2 Aug 2026
Estuary morning, three casts
- Views
- 284,100
- Reach
- 231,600
- Saves
- 6,320
- Shares
- 5,180
Build the profile brands actually need.
Bring together your content, audience, experience, rates, availability and past work in one professional Partnership Profile. Add your information manually, then connect supported platforms later if you want selected data verified and updated automatically.
Salt & Tide
312k audience · 6.4% engagement
Kestrel Rods
Summer Estuary Series · $4,000–$6,000
Fictional creator and brand, used to show the shape of a partnership.
Step 01
First, tell me about yourself.
Your name, your niche, where you're based — the basics, in your own words.
Entered by you
- Name
- Eloise Marchetti
- Creator name
- Salt & Tide
- Location
- Sunshine Coast, QLD
- Categories
- Fishing · Marine · Camping · Tourism
- Bio
- Coastal life, told at sunrise. Fishing, boating and slow travel along the Australian coast.
Step 02
Now let's build your Partnership Profile.
Entered by you, piece by piece. Nothing here waits on a connected account.
Partnership Profile
0 of 9 pieces in placeSalt & Tide
@saltandtide
Audience
Platform connected82% Australian · 25–34 strongest
Location
Creator suppliedSunshine Coast, QLD
Industries
Calculated by Billy AtlasFishing · Marine · Camping · Tourism
Past partnerships
Creator suppliedMarlowe Camp Co. · Halberd 4X4 · Coastline Cooler
Availability
Creator suppliedNovember – January, travels nationally
Brand interests
Creator suppliedOutdoor apparel, tackle, tourism boards
Collaboration types
Creator suppliedPaid partnerships · Ambassadorships · Media trips
Media kit
Creator suppliedbillyatlas.com/media/salt-and-tide
Published. One link you can edit any time — you decide who sees it.
Step 03
Let's pull your best work into a Media Kit.
One link, built from what you tell me. Shareable any time you like.
Billy notices
Coastal sunrise content performs 43% better than your afternoon content.
ReelPublished 21 Jul 2026
First light off the headland
- Views
- 162,700
- Reach
- 141,300
- Saves
- 3,480
- Shares
- 2,940
Billy notices
Videos where you're on camera earn noticeably higher engagement than voice-over only.
CarouselPublished 27 Jul 2026
Packing the tinnie for a week north
- Views
- 96,400
- Reach
- 88,200
- Saves
- 4,070
- Shares
- 1,860
Billy notices
Your audience responds strongly to educational captions — saves nearly double.
Step 04
If you'd like, add your social links and performance information.
This step is optional — plenty of profiles are entirely hand-built.
You can build and publish your profile without connecting a social account.
Connect supported platforms later to reduce manual updates and add verified data where available.
Instagram Creator account
Billy Atlas
Listening
- Authorising Instagram Creator account
- Reading profile and audience insights
- Pulling the last 90 days of media
- Calculating what brands actually ask about
Salt & Tide
@saltandtide · Sunshine Coast, QLD
From your connected platform
Platform connected data, last 30 days unless noted. Optional — shown here because this account chose to connect.
0
Followers
0
Accounts reached
30 days
0
Accounts engaged
30 days
0
Profile visits
30 days
0
Views
All formats
0
Content interactions
Likes, comments, saves, shares
0
Follower growth
+2.6% in 30 days
What Billy works out from it
Billy's own reads. Useful for a brand decision, but not Instagram figures.
0.0%
Engagement rate
Engaged ÷ reached
0.0%
Posting consistency
Weeks posted in a row
0/100
Audience quality score
0/100
Commercial readiness
$0
Estimated campaign value
Per campaign, indicative
0/100
Audience overlap score
Against outdoor brands
0/100
Brand compatibility score
0.0%
Estimated response rate
To a warm approach
0/100
Content consistency
0/100
Brand safety score
0
Average views per reel
0
Average saves
0
Average shares
0
Average comments
0.0s
Average watch time
Estimated
0.0 / week
Posting frequency
- Creator tier
- Established — mid-tier reach, high trust
- Best performing style
- Sunrise reels, on camera, spoken to the viewer
- Posting cadence
- Tue / Thu / Sun, mornings
- Content mix
- 62% reels · 24% carousels · 14% photos
- Top audience interests
- Fishing, camping, boating, 4WD touring, domestic travel
- Travel radius
- National, drive-and-fly, up to 10 days away
- Seasonality
- Strongest Oct–Mar, quiet mid-winter
Available metrics depend on account type, content format, permissions and the data returned by Instagram.
Followers, last six months
0
Billy notices
Your audience growth has accelerated over the past four months.
Where your reach comes from
Platform connected- Non-followers68%
- Followers32%
Billy notices
Most of your reach now comes from people who don't follow you yet.
Format comparison
Calculated by Billy Atlas148,200 avg viewsReels
71,600 avg viewsCarousels
38,400 avg viewsPhotos
Billy notices
Reels consistently outperform your static posts, by a wide margin.
Step 05
Right. Tell me what you're after.
In your own words — I'll turn it into criteria.
In your own words
I create travel, camping and 4WD content. I'm looking for paid partnerships with Australian brands and can travel nationally.
Understood. So I'm looking for…
Travel, camping and 4WD contentPaid partnerships onlyAustralian brandsAvailable to travel nationally
Step 06
Let me go and discover what's out there for you.
Billy recommends people based on the information available.
Searching 0 active opportunities…
Kept 0Passed 0
- Northline Energy DrinksAudience skews too young
- Kestrel RodsCoastal apparel, AU market
- Verity SkincareWrong category fit
- Halberd 4X4Touring audience overlap
- Metro Fintech Co.No audience overlap
- Sunshine Coast TourismHome market, timing works
- Peak Ski CollectiveSeason clashes with availability
- Loft InteriorsNot an outdoor audience
- Baitwell TackleBudget below your rate
- Wanderer VansAlready booked this window
Three brands keep standing out.
Recommendation 1 of 3
Kestrel Rods
0%
Compatibility
- Campaign
- Summer Estuary Series
- Budget
- $6,000 – $9,000
- Deliverables
- 3 reels · 1 carousel · 6 stories
- Timing
- November – January
- Location
- QLD and northern NSW
- Availability match
- Matches your November – January window
Why Billy likes the fit
Their coastal apparel campaign is briefed for exactly the content you already make best.
Commercial notes
Their budget sits above your indicative campaign value, with room for a renewal.
Audience overlap
76% audience overlap with their existing customers
Why it survived the filter
This one never looked like a maybe — category, market and timing all lined up first pass.
Recommendation 2 of 3
Halberd 4X4
0%
Compatibility
- Campaign
- Touring Season Ambassadors
- Budget
- $7,500 – $12,000
- Deliverables
- 2 reels · 1 long-form YouTube cut · event day
- Timing
- October – February
- Location
- National, drive routes
- Availability match
- Needs one week away in December — inside your travel radius
Why Billy likes the fit
Your touring and camp-setup content sits right beside their accessory range.
Commercial notes
Ambassador structure, paid monthly — steadier than a one-off campaign.
Audience overlap
69% audience overlap on 4WD touring interests
Why it survived the filter
Kept because the ambassador length suits your posting cadence, not just your reach.
Recommendation 3 of 3
Sunshine Coast Tourism
0%
Compatibility
- Campaign
- Locals' Summer
- Budget
- $4,000 – $6,500
- Deliverables
- 2 reels · 1 photo set · destination guide
- Timing
- December – January
- Location
- Sunshine Coast, QLD
- Availability match
- No travel required — fits between the other two
Why Billy likes the fit
You live there, and your sunrise content is already what they licence from others.
Commercial notes
Smaller budget, but usage rights and a repeat brief each season.
Audience overlap
82% Australian audience, 11% on the Sunshine Coast
Why it survived the filter
Survived on credibility. A local telling the story beats a visitor doing it.
Step 07
I've drafted the approach. Sending it — or responding to an invitation — is your call.
I don't contact brands behind your back.
Billy's suggested opening
Creator to brand
Hi Kestrel Rods team,
I came across your upcoming coastal apparel campaign and thought my audience and content may be a strong fit. I create fishing, boating and coastal travel content for a predominantly Australian audience, and I'm currently open to paid brand partnerships.
I've included my Billy Atlas Partnership Profile below if you'd like to take a look.
I never contact a brand automatically. I prepare the best possible introduction and hand it to you — the relationship is yours. If the brand is already on Billy Atlas, you can send an invitation instead, and I'll help facilitate the introduction once both sides have shown interest.
That's what a complete Partnership Profile can do.
Keep building it whenever you like. Add your rates, past work and the brands you'd love to work with, and I'll keep looking while you get on with making things. Connected data can strengthen a profile, but it is not required.
Salt & Tide
Partnership Profile · Sunshine Coast, QLD
- Followers
- 312,480
- Engagement
- 6.4%
- Australian
- 82%
billyatlas.com/media/salt-and-tide
Yours to share. Fictional creator, used as an example.