Brand Terms

You can create a brand account on behalf of a business, agency or organisation. By doing so, you're confirming you have the authority to bind that business to these Terms and to any commitments you make to creators through the Platform.

Some brand information on the Platform is claimed and managed by the brand itself. Other brand records may be externally curated by Billy Atlas — for example, built from publicly available information before a brand has created or claimed its account.

Externally curated records are clearly labelled as such. If you believe a record about your business is inaccurate, contact support@billyatlas.com and we'll review it.

When you write a campaign brief or publish an opportunity (Brand Pro), it needs to be accurate and genuine. Describe the actual scope, timeline and deliverables you're after.

• Budgets you list must be real, not placeholder figures designed to attract interest with no intention of paying that amount.
• Don't publish bait offers — briefs or opportunities you have no genuine intention of proceeding with.
• Update or close a brief once the relevant role or campaign slot is filled.

The shortlist we generate for your brief is a recommendation based on the data available to us at the time — creator-supplied information, platform-connected metrics, and our own analysis. It's a starting point for your own assessment, not a guarantee of fit, availability or results.

Our Platform Disclaimer explains in more detail how recommendations are generated and their limitations. Read it before relying on a shortlist for a significant spending decision.

Reach out like you'd want to be approached — clear, specific and respectful.

• No bulk unsolicited messaging. Personalise your outreach to creators you've genuinely reviewed and are genuinely interested in.
• Any commercial electronic messages you send must comply with the Spam Act 2003 (Cth), including not misrepresenting the sender or purpose of the message.
• Don't pressure a creator to respond or accept an offer, and don't misrepresent the scope, budget or terms of what's on offer.
• Respect a creator's decision to decline. Don't send repeated unsolicited follow-ups after a clear no.

Creator information you see on the Platform — profile details, media kits, connected metrics, contact details once shared — is provided to you for the purpose of assessing and pursuing a specific partnership with that creator. Nothing more.

• Don't export, scrape or bulk-download creator data, whether by automated tooling or manual copying at scale.
• Don't resell creator data or add it to any third-party database, CRM, or marketing list beyond what's needed to manage that specific partnership.
• Don't use creator data for any purpose other than assessing and progressing a partnership through Billy Atlas.
• Handle any personal information you receive about a creator consistently with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Anything you want to agree with a creator about content usage rights, licensing terms, whitelisting, paid media boosting, or exclusivity must be agreed directly with that creator, in writing, as part of your own contract with them. Billy Atlas is not a party to that agreement and doesn't draft, review or enforce it.

Paying creators fairly, in full and on time is your responsibility. Billy Atlas doesn't hold, process or route campaign payments between you and any creator, and can't recover a payment on a creator's behalf if something goes wrong.

If a creator raises a payment dispute with us, we may pass on relevant information and encourage direct resolution, but we're not able to act as an escrow, collections agency or arbitrator for campaign payments.

If what you're offering is product gifting, an affiliate or commission arrangement, or an otherwise unpaid collaboration, describe it as such in your brief or opportunity. Don't present a gifted or affiliate arrangement as a paid partnership.

You're responsible for assessing whether a creator is a good fit for your brand, including reviewing their content, audience and history before committing to a partnership. We provide information to help you assess fit; the decision, and the reputational risk that comes with it, is yours.

When you upload your logo and other brand assets to your account, you grant us a non-exclusive, worldwide, royalty-free licence to display them on the Platform — for example, on your brand profile and in briefs — for as long as your account is active or until you remove them. You confirm you have the rights to use and licence those assets.

We can suspend or terminate your brand account for conduct including, but not limited to: misleading or bait briefs, breach of the creator data rules in section 6, repeated creator complaints, harassment of creators, spam messaging, or non-payment disputes that indicate a pattern of bad-faith conduct.

Where practicable, we'll tell you why and give you a chance to respond, consistent with the process described in our Terms of Use.

Brand Pro unlocks features including publishing opportunities and expanded messaging. Plan limits, pricing and billing are set out in our Subscription Terms.

Nothing in these Brand Terms excludes, restricts or modifies any guarantee, right or remedy you have under the Australian Consumer Law or any other law that cannot lawfully be excluded, restricted or modified. Any limitation applies only to the extent the law allows it.