Legal
Who owns what on Billy Atlas, and how to report content that infringes your rights.
Drafted for professional legal review. This document is a working draft prepared for Billy Atlas and has not yet been signed off by an Australian legal practitioner. It is not legal advice. Anything shown in square brackets is still to be confirmed.
Still to be confirmed
5 operating details in this document have not been supplied yet, so it cannot be published as final.
Who operates Billy Atlas
Billy Atlas is a platform owned and operated by Rugged Lane Industries® (ABN 46 680 178 054). In these terms, 'Billy Atlas', 'we', 'us' and 'our' refer to Rugged Lane Industries® as the operator of the Billy Atlas platform, unless the context requires otherwise.
This policy explains who owns what on Billy Atlas (https://billyatlas.com), what licence each side grants when they upload something, and how to raise or respond to an intellectual property concern. It's governed by the Copyright Act 1968 (Cth) and the Trade Marks Act 1995 (Cth).
When a creator uploads content, they grant Billy Atlas a licence to host it and display it on the platform so it can be discovered by brands. When a brand uploads a logo or brand asset, they grant a licence to display it for the same purpose.
That licence is limited to hosting, displaying, and promoting the platform in a way that [SCOPE OF PROMOTIONAL USE TO BE CONFIRMED — e.g. featuring your public profile in marketing]. It doesn't give us the right to sell your content, or use it for anything beyond operating and promoting Billy Atlas.
The licence ends when you remove the content or close your account, except where we need to keep a copy for a legal reason — for example, a live dispute, a regulatory requirement, or an active infringement notice.
You must only upload content you own or are authorised to use. If we're notified, or find, that content you've uploaded belongs to someone else without permission, we can remove or restrict it while we look into it — this applies whether the underlying issue is copyright, trade mark, or something else.
If your upload includes music, fonts, stock imagery or other third-party material, clearing the rights to use it is your responsibility, not ours. We don't check licensing on your behalf, and hosting your upload doesn't mean we've verified you have the rights to any third-party element within it.
Some brand records on Billy Atlas are externally curated before a brand claims its account — built from a brand name, logo and publicly sourced information, so creators can find and be found by brands that haven't yet signed up. We use the brand's name and logo in that context for identification purposes, consistent with nominative fair use under the Trade Marks Act 1995 (Cth) — using a mark to refer to the actual brand it belongs to, not to imply endorsement or a relationship that doesn't exist.
If you represent a brand and want a curated record corrected, updated, claimed or removed, contact support@billyatlas.com or use the report tools described below.
If you believe something on Billy Atlas infringes your copyright or trade mark, use the notice form at /report-ip-infringement. Your notice needs to include:
A false or knowingly misleading notice has consequences — it can expose you to liability and may affect your standing to use our reporting tools in future.
We review each notice, and contact the person who uploaded the material so they know a concern has been raised. Depending on what we find, we may remove or restrict the material while the matter is resolved, leave it in place, or ask for more information from either side.
If your content is removed or restricted following a notice, we'll tell you why and give you a chance to respond — for example, explaining that you own the work, or that you're licensed to use it. If the two sides genuinely disagree about ownership or rights, we may keep the material restricted until the disagreement is resolved between the parties, rather than deciding the legal question ourselves.
Billy Atlas is not a court, and we can't make a binding legal finding about who owns a work or a mark. Where ownership is genuinely disputed, that's a matter for the parties, and ultimately a court, to resolve. Our role is to act reasonably on the information in front of us, and to remove or restrict material where a notice raises a credible concern.
An account that repeatedly uploads infringing material, or is the subject of repeated substantiated notices, may face escalating consequences up to and including suspension or termination under the Terms of Use, Creator Terms or Brand Terms.
If your profile or campaign information has been exported into a media kit or PDF and shared by someone else, unpublishing the original on Billy Atlas doesn't automatically delete copies that have already been downloaded or shared. We control what's live on the platform; we don't control copies that have already left it.
Reasonable use of screenshots for commentary, reporting or journalism about Billy Atlas is not something we try to police. Using our branding to imply endorsement, partnership or sponsorship that doesn't exist is different — see below.
Our platform, interface, wordmark and written material belong to us. If you want to use Billy Atlas branding — for example, a "as seen on" badge or press mention beyond fair, accurate commentary — ask first at support@billyatlas.com.
This policy operates under the Copyright Act 1968 (Cth) and the Trade Marks Act 1995 (Cth). It doesn't limit any right you have under those Acts, and it doesn't purport to exclude any consumer guarantee under the Australian Consumer Law that cannot lawfully be excluded.
For anything covered by this policy — a notice, a counter-notice, a branding request, or a question about ownership — contact support@billyatlas.com. For general conduct or safety concerns, use /report instead.